"Every pastor needs to read this book on processes - it's ministry changing!" - John Johnson
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GROWING THE CHURCH DEEPER AND WIDER
If you do not measure it you cannot improve it.
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Helping Churches to Grow Deeper and Wider
"Your current template is perfectly designed to produce the results you are currently getting"- Andy Stanley
I'm a New Executive Pastor in a Turn Around Church
By Allen Ratta
Week Three – Implementing the First Critical Process
I shared, in my last blog, how my initial investigation revealed a host of things that were not working in my new church. This included the mysteriously missing “visitor” check box on the contact cards to lots of broken pathways for newcomers to find their way from the crowd to the core. After some initial quick fixes, it was time to start building a solid process from the ground up that would increase the church’s ability to connect visitors. I call this, a church’s “Velcro factor.” It’s a good starting point to get the house in order before trying to attract a lot of outsiders.
Liken it to a home that you just purchased. You are excited to invite friends over and to make your home a place of outreach and ministry. But you bought a fixer-upper. Maybe you need to do some work in the front yard so people can have a clear path and see the street number on your house. Or you might have to replace some carpet and paint to get rid of a musty smell that will insure few return visitors. You want to make your home an inviting place and sometimes that can take a lot of work.
The same is true with a church. Just having greeters at the front doors does not make a church an inviting place. It takes a lot more intentionality in ministry design to make a church a warm and friendly place to outsiders. It takes inspiring and tenacious repetition of vision to change the hearts of a congregation from being inward focused to becoming focused on the welfare of newcomers. Accordingly, the lead pastor began infusing his language every week with a focus on guests and our guest center. Over time, this has an enduring impact on a church’s DNA.
My part was threefold. I conducted a church-wide training event for ministry leaders and key participants where I trained on what it means to be an Optimized Church. I have found this seminar to be transformative in numerous settings when enough of the core of the church attends. We need to give lay people more credit when it comes to their ability to grasp their contribution towards their church becoming an outward focused church. The truth is simple. A church will never be genuinely warm to outsiders without a major shift in the hearts and minds of its attendees. The second thing I did was to…
The Optimized Church is the
result of best practices
distilled out of working with
thousands of churches over
25 years. If you read it, you
will never lack a broad
context for prioritizing the
work of the ministry.